Global content and streaming service Netflix (NFLX:NASDAQ) is due to report its second-quarter earnings on 17 July after the market close.

Analysts expect the firm to report an adjusted profit of $7.05 per share, up 44.5% from $4.88 per share reported in the same quarter a year ago.

Alicia Reese, analyst at US wealth management firm Wedbush Securities, is upbeat about the stock saying it offers ‘refuge from uncertainty’ due in part to its ‘virtually insurmountable lead in the streaming wars’.

By adding live events and broadening its content, Netflix should be able to add more advertising revenue for the next several years, Reese adds.

Analysts at Swiss firm UBS, UK bank Barclays and broker Canaccord Genuity have all recently upgraded their price targets for the stock.

Over the past year shares are up 87% to $1,297 (as of 4 July), outperforming the S&P 500 index by some distance thanks to its continued resilience.

In the first quarter of this year, Netflix reported a 13% increase in revenue to $10.54 billion beating Wall Street estimates due to strong subscriber growth.

In 2024, the company added 41 million new users, ending the year with nearly 302 million subscribers.

Netflix has also been able to maintain its leading position in the intensely competitive streaming market capturing 7.5% of total US video viewing time, putting it second only to YouTube.

The company is keen to enhance its capability for advertisers, which is key to its future success and ambitions to become a $1 trillion company by 2030.

In early April, Netflix launched its in-house ad tech platform which it said over time would enable it to offer ‘better measurement, enhanced targeting, innovative ad formats and expanded programme capabilities’. 

US UPDATES OVER THE NEXT 7 DAYS

QUARTERLY RESULTS

15 July: JPMorgan, Wells Fargo, BlackRock, Citigroup, Bank of NY Mellon, State Street 

16 July: J&J, Bank of America, Goldman Sachs, Morgan Stanley, United Airlines, Equifax

17 July: Netflix, GE Aerospace, Abbott Labs, PepsiCo, Marsh McLennan, Travelers, Seagate, US Bancorp, Elevance Health

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