Shares in Pebble Group (PEBB:AIM) hit a new 52-week low on Thursday (22 May) as the digital commerce company continued to weigh up the impact of Trump’s trade tariffs on its business.

The company, which operates through two divisions, Brand Addition and Facilisgroup, has exposure to various international markets which will be affected by Trump’s new trade tariff policy.

Pebble’s Facilisgroup North American SaaS (software as a service) business generates 45% of adjusted EBITDA (earnings before interest, tax, depreciation and amortisation), while Brand Addition works with global brands and clients in China, Europe and North America.

Analysts at Edison research said: ‘The only impact to date may be in the level of Facilisgroup business being transacted through the preferred supplier base, which has dipped in the first weeks of full year 2025 and may be attributable to distributors stepping up their direct purchases to build a buffer of non-tariff affected stock.’

In March, the company reported a 9.5% rise in pre-tax profit to £8.1 million for the year ending 31 December.

The company said it was confident of delivering ‘long-term sustainable earnings growth’ and ‘creating shareholder value.’

Pebble has also recently appointed a CRO (chief revenue officer) to focus on rejuvenating organic growth.

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