Archived article
Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
Emerging markets: Trump, Chinese consumption and DeepSeek

AJ Bell is an easy to use, award-winning platform Open an account
We've accounts to suit every investing need, and free guides and special offers to help you get the most from them.
You can get a few handy suggestions, or even get our experts to do the hard work for you – by picking one of our simple investment ideas.
All the resources you need to choose your shares, from market data to the latest investment news and analysis.
Funds offer an easier way to build your portfolio – we’ve got everything you need to choose the right one.
Starting to save for a pension, approaching retirement, or after an explainer on pension jargon? We can help.
Please note that tax, investment, pension and ISA rules can change and the information and any views contained in this article may now be inaccurate.
1. President Trump follows through on tariffs: US imports from China, Canada and Mexico, which account for 40% of US trade, will be subject to tariffs ranging from 10%–25%. Mexico and Canada have already negotiated a temporary pause in implementation and talks are continuing with China, although their response has been more muted. They will challenge the legality of the tariffs at the World Trade Organization and have created a list of US agricultural imports which could potentially be subject to tariffs. It remains to be seen whether president Trump’s tariffs are a negotiating tactic, similar to the recent immigration spat with Colombia. We note that immigration across the US-Mexico and US-Canada borders declined sharply in the second half of 2024, and China resumed cooperating with the United States on blocking precursor chemicals used to make fentanyl in 2023. While the loss of life from fentanyl remains unacceptably high, it has been declining.
2. Lunar New Year consumption: The 2025 Lunar New Year in China lasted for eight days, raising optimism that the longer holiday could boost consumer spending. Our on-the-ground team will be watching the high-frequency and social media data for indications of the turnout. We note that consumption patterns in China are changing with, in particular, the rise of emotional consumption, which many companies are pivoting to focus on. This trend includes increased consumer demand for experiences as well as for low-priced goods.
3. DeepSeek sends tremors: The Chinese artificial intelligence (AI) reasoning model DeepSeek is cheaper and more efficient than comparable opensource US models. Compared to peers, it ranks seventh on test criteria in the Large Model Systems (LMSYS) evaluation of chatbots. The model’s efficiency is evident in the smaller number of chips used to train the model – 2,000, compared to the 16,000 chips that Meta’s Liama model uses – and its use of rounding to reduce the number of calculations required. The near-term impact of the model’s availability is likely to focus on increased innovation globally as companies utilise its open source code.
These articles are provided by Shares magazine which is published by AJ Bell Media, a part of AJ Bell. Shares is not written by AJ Bell.
Shares is provided for your general information and use and is not a personal recommendation to invest. It is not intended to be relied upon by you in making or not making any investment decisions. The investments referred to in these articles will not be suitable for all investors. If in doubt please seek appropriate independent financial advice.
Investors acting on the information in these articles do so at their own risk and AJ Bell Media and its staff do not accept liability for losses suffered by investors as a result of their investment decisions.
The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.