Bread Financial Holdings (BFH)

Common Stock

Sell: $56.49|Buy: $61.19|Change: 1.42 (2.46%)

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Open

$58.17

Previous close

$57.61

Trade high

$59.525

Volume

831,979

Year high

$68.01

Year low

$38.21

Dividend yield

1.46%

Market capitalisation

$2.75 bn

P/E ratio

9.68

ISIN

US0185811082

This share can be held in a Dealing account Stocks and shares ISA Lifetime ISA JISA SIPP

Share price

Dividends

	Previous	Latest
Record date	09/05/2025	08/08/2025
Ex-dividend date	09/05/2025	08/08/2025
Payment date	13/06/2025	12/09/2025
Amount	$0.21	$0.21

Performance 16/10/2025

1D | 1M | 3M | 1Y | 3Y ann | 5Y ann | 10Y ann

	Total return (%)
Bread Financial Holdings	- 3.58
More...

Company profile

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Sector

Financial Services

AJ Bell Management Limited (company number 03948391), AJ Bell Securities Limited (company number 02723420) and AJ Bell Asset Management Limited (company number 09742568) are authorised and regulated by the Financial Conduct Authority. All companies are registered in England and Wales at 4 Exchange Quay, Salford Quays, Manchester M5 3EE. See website for full details. AJ Bell procures the provision of the Morningstar Licensed Tools on an “as is” basis and does not guarantee the performance of or accept liability for the Licensed Tools. To the maximum extent permitted by law, AJ Bell excludes liability for the Licensed Tools, including liability for any failure, interruption, delay or defect in the performance of any Licensed Tool, unless it arises as a direct result of the negligence of AJ Bell.