YouGov plans extra investment as annual sales receive CPS boost

YouGov PLC on Tuesday said it plans to invest in panel and product development as it unveiled an improved financial performance.

The London-based research and data analytics company said pretax profit multiplied to £18.1 million in the financial year ending July 31 from £4.0 million the year prior, or by 8.4% on an adjusted basis to £48.8 million from £45.0 million.

Revenue jumped 16% to £388.9 million from £335.3 million a year ago, reflecting the full year impact of YouGov Shopper, formerly Consumer Panel Services GfK GmbH.

On an underlying basis, revenue rose 1%.

CPS is a Nuremberg, Germany-based market research company specialising in consumer panels and retail measurement, which YouGov bought for €315 million in January 2024.

YouGov reported earnings per share of 11.5 pence compared to losses of 2.0p per share last year.

The company highlighted a Data products division recovery and modest growth in the Research division.

Trading for the new financial year has begun in line with management expectations, YouGov said.

Looking to the financial year ahead, the group expects to deliver modest progress at both revenue and adjusted operating profit level, including increased investment in areas to improve YouGov’s panel and technology.

‘The drivers that underpin our markets continue to present compelling growth opportunities for YouGov and we expect to achieve further progress in the year ahead,’ the firm said.

The dividend was increased by 2.8% to 9.25p per share from 9.00p.

Shares in YouGov fell 3.2% to 278.70 pence each in London on Tuesday.

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