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Entain PLC on Wednesday said it has acquired 365scores, a sports media business, for $150 million and contingent payments of up to $10 million.
The Ladbrokes and Coral owner said 365scores is a leading scores and sports media company, providing ‘scores & sports information, editorial & social content, as well as sports-focused free-to-play games’.
Entain added that 365scores has an audience of over 15 million active users, and is ranked amongst the top five scores apps worldwide.
‘The combination of 365scores’ deep expertise in data-driven sports media content alongside Entain’s global scale and market leading platform capabilities will provide customers with a broader offering of interactive content and experiences. The acquisition unlocks further growth opportunities and supports our global strategic ambitions,’ Entain added.
Shares were up 0.9% at 1,266.00 pence each on Wednesday morning in London.
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